2016
Design Theory (BA-Thesis)

 SOCIALORLOST.COM


Strategies for Social Design

#SOCIALORLOST describes three strategies to concentrate on social and ecological impact. Breaking barriers will lead to problems even before the solution process begins. This is a decisive step towards a solution and deserves particular attention. It’s done through experiments that provide alternative accesses to design.

“Design is invisible” writes Lucius Burckhardt. “We don’t need new products. We nee claims Dieter Rams. These attitudes are the impetus for our bachelor thesis. It leads away from product or graphic, to processes design and design theory.


#SOCIALORLOST describes three strategies to concentrate on social and ecological impact. Breaking barriers will lead to problems even before the solution process begins. This is a decisive step towards a solution and deserves particular attention. It’s done through experiments that provide alternative accesses to design.


The design process is targeting the individual experiences and abilities of the people. Encounters, discourses and experiments are helping to get social challenges in focus.


Experiments such as “handwriting of the city” imply the importance of diversity. The opinions of the population, help to question values and to identify problems together. Furthermore, visitors of “museum of the people” become lively exhibits. Experiences get shared—everyone is unique. An empty card offers space for the description of one’s own role, a profession or an alias.


Besides to the experiments in the public space, there is a multifunctional room. It brings together different professional groups, students and persons of all ages and backgrounds. Events are for example furniture construction workshops, lectures … and cafes.


A provocative appearance and key objects, are able to occupy every place. It is possible to sit alone on the “SOCIALORLOST—bench”. But it is more attractive for two or more people. Through small impulses, one's own behaviour has a direct influence on the opposite. Balance and consideration are prerequisites for a harmonious coexistence.


The statement #SOCIALORLOST illustrates communion—not solitude. Questioned are comfort zones, norms, conditions and traditions. By pursuing experimental approaches and re-focusing social problems of the people.



Credits
Robin Weidner (Product Design),
Jonas Voigt (Communication Design),
Prof. Dr. Susanne Schade,
Prof. Dr. habil. Georg Kneer,
Hochschule für Gestaltung Schwäbisch Gmünd, 8th semester
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© 2017  jonas—voigt.com